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Azupay

Web Design & UX/UI.

Azupay logo

URGENT FINTECH RESCUE: 2-WEEK REDESIGN DELIVERS PROFESSIONAL CREDIBILITY

Azupay is Australia’s leading real-time payment platform connecting businesses to faster, safer account-to-account payments through PayID, PayTo, and PayOut. With a critical industry tradeshow just two weeks away, they needed an urgent website transformation—from an outdated, impersonal site to a professional platform that could impress enterprise clients and accurately represent their cutting-edge technology.

The Challenge We Faced

OUTDATED & IMPERSONAL
  • Outdated aesthetic that didn't reflect their modern, innovative platfor
  • Predominantly commercial building imagery that felt impersonal and corporate
  • No people featured on the site, reducing connection with their audience
  • Didn't match the sophistication of their real-time payment technology
  • No testimonials or social proof to build confidence
OPERATIONAL INEFFICIENCY
  • Only 2 weeks before critical industry tradeshow.
  • Complex navigation with overcrowded header menu.
  • Unclear service differentiation between their three payment solutions.
  • Unclear value proposition vs. competitors.
  • Needed to implement fresh new brand colors immediately.

Why Azupay Partnered With Us

With only two weeks before their biggest industry tradeshow, Azupay needed an agency that could move fast without sacrificing quality. They needed confidence that we could deliver a complete website transformation on an impossibly tight timeline.

  • Speed Without Compromise We demonstrated ability to work under extreme time pressure while maintaining high quality standards. Our rapid prototyping approach meant we could show them the homepage direction in just 2 days—building confidence early in the process.
  • Fintech Experience Our portfolio with Engine Capital, Koa Capital, and other financial services firms showed we understood how to balance innovation with the credibility essential for B2B fintech platforms.
  • Proactive Problem-Solving When waiting for client assets would cause delays, we created placeholder graphics ourselves to keep momentum going. This proactive approach prevented bottlenecks during the compressed timeline.
  • Real-Time Collaboration We provided a staging environment where Azupay could watch changes happen in real-time, enabling immediate feedback and keeping everyone aligned throughout the compressed development process.

Project info

🏢  Azupay

📦  Web Design & UX/UI

⚡  Urgent 2-Week Redesign

⏱️  2 Weeks

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From kickoff to launch in just 2 weeks.

01

RAPID PROTOTYPE

Homepage Built in 2 Days

02

PHASED DEVELOPMENT

Stage 1 Prioritization

03

REAL-TIME DELIVERY

Launch Before Tradeshow

Our Agile Approach: Despite the holiday season, we moved immediately, implementing Google Analytics tracking, researching Gold Coast property demographics, and launching programmatic advertising across premium publisher networks. We targeted high-value potential sellers and launched campaigns optimised for The Event’s tight timeline. Through weekly performance reviews, continuous optimisation, and demonstrable results, we earned each week’s extension. After three weeks, we strategically recommended stopping campaigns, proving our focus on client value over simply extending revenue.

From Outdated to Enterprise-Ready

We transformed Azupay from a consumer-focused website to an enterprise-ready fintech platform. Out went the bright gradients and generic building photos. In came a sophisticated blue colour palette, astronaut imagery representing innovation, product interface mockups, and images of real people creating human connection. The navigation was streamlined, the three payment solutions were clearly differentiated, and every element communicated professional credibility.

BEFORE

AFTER

PROJECT SHOWCASE

Delivered Under Pressure

Despite the ambitious two-week timeline, we launched the complete website before Azupay’s critical industry tradeshow. The new site successfully supported their tradeshow presence with a professional platform that impressed enterprise clients and accurately represented their cutting-edge technology. The redesign achieved all objectives: modern aesthetic, clear value proposition, intuitive navigation, and human-centred design.

What began as an urgent deadline became a partnership built on trust, proactive communication, and shared success. The project demonstrated our ability to deliver exceptional results under extreme pressure while maintaining high quality standards.

Project Timeline
(Urgent deadline met)

0 weeks

Homepage Prototype
(Rapid alignment)

0 days
Clear Differentiation
(PayID, PayOut, PayTo)
0 products
On-Time Delivery
(Before tradeshow)
50 %

What Our Client Says

"Thanks – it's been awesome working with you and has exceed my expectations with the short turnaround. Definitely be keen to work together again if and when we need some additional work done for the site."

Ed Orrock
Ed Orrock | Finance Marketing Manager, Azupay

Need a Rapid Website Change?

See how we deliver exceptional quality, even under impossible deadlines.

Contact Info:

📞  +61 2 8201 9048

📧  hello@delecto.com.au

📍  Level 1, 207 Oxford Street, Darlinghurst
     NSW 2010, Australia

📞  +61 2 8201 9048

📧  hello@delecto.com.au

📍  Level 1, 207 Oxford Street, Darlinghurst NSW 2010, Australia

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