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Century 21

Social Media Management.

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REGIONAL REAL ESTATE AGENT TRANSFORMS SOCIAL PRESENCE: STRATEGIC CONTENT DRIVES CONSISTENT SALES PIPELINE

Aleisha Dodt is a high-performing real estate agent with Century 21 Platinum Agents in Gympie, Queensland. Despite her success closing multiple property sales each month, her social media presence wasn’t reflecting her expertise or attracting new clients. She needed a strategic partner who could transform her inconsistent, unprofessional feed into a cohesive brand showcase—without requiring her daily attention. Over 3 months, we completely reimagined her social media presence with professional design, strategic content, and consistent execution.

The Challenge We Faced

TIME POVERTY & INCONSISTENCY
  • Busy agent juggling multiple listings and client demands.
  • Inconsistent posting with no clear strategy or schedule.
  • Basic designs that didn't showcase her brand or success.
  • No cohesive visual identity (feed felt disjointed).
  • Posts that were easy to scroll past.
REBUILDING TRUST AFTER PAST DISAPPOINTMENTS
  • No professional testimonial designs building trust.
  • Lacking educational posts positioning her as expert.
  • Missing community involvement content.
  • No clear branding within Century 21 guidelines.
  • Needed partner who could manage everything independently.

Why Aleisha Partnered With Us

Aleisha didn’t just need someone to create posts—she needed a strategic partner who understood real estate marketing, could work within Century 21’s brand guidelines, and could handle everything from design to captions to hashtags without constant oversight.

  • Real Estate Marketing Expertise We demonstrated our understanding of her market by creating sample posts before officially starting. Our proposal outlined a specific strategy for her business, showing we understood what works in regional real estate social media
  • Streamlined Approval Process Understanding her time constraints, we planned all content one month in advance (except time-sensitive listings), created posts for her to review in her own time, and maintained flexibility for "Just Listed" and "Just Sold" posts that required immediate posting.
  • Comprehensive Content Strategy We developed a multi-faceted approach covering property showcases, testimonials, educational content, community involvement, and local event coverage—positioning her as both an expert and trusted community member, not just a salesperson.
  • Complete Visual Transformation We created cohesive, professional templates within Century 21 brand guidelines, designed engaging graphics from scratch, edited property photos and videos, and maintained consistent fonts, colors, and styling across all posts for a curated, professional feed.

Project info

🏢  Century 21

📦  Social Media Management

🎨  Instagram & Facebook

⏱️  3 Months

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Consistent execution over
3 months.

01

STRATEGY

Content Planning & Brand Development

02

CREATE

Design, Copywriting & Photo Editing

03

EXECUTE

Schedule, Post & Manage

Our Comprehensive Approach: We started by developing a comprehensive content strategy with multiple post types: property showcases (Just Listed/Just Sold with eye-catching designs), professional testimonial posts, educational content addressing seller concerns, and community connection posts. We posted approximately 15 times per month (every second day), ensuring consistent presence. Every post was professionally designed with cohesive gold/grey branding, strategic captions, optimised hashtags, and edited photos/videos—all managed through a streamlined monthly approval process.

From Inconsistent to Professional

The transformation was dramatic. Before Delecto, Aleisha's social media featured inconsistent posting, basic text overlays, and mixed branding. After our 3-month engagement, her feed became a curated showcase: cohesive gold/grey palette, professional listing templates, beautiful testimonial designs, strong personal branding with her photo, educational content with eye-catching graphics, and community involvement posts—all within Century 21's brand guidelines.

BEFORE

AFTER

Content Created

Consistent Pipeline &
Professional Positioning

Over the 3-month engagement, Aleisha’s social media was completely transformed from inconsistent posts lacking professional polish to a curated showcase of her expertise. Following implementation of our strategy, she maintained a steady pipeline of listings and sales, consistently selling multiple properties per month. Her social media became a powerful tool for attracting inquiries and showcasing her capabilities to potential clients in the Gympie area, positioning her as a top-tier agent with a feed that reflected the quality of service she provides.

Per Month
(Consistent presence)

0 posts

Engagement Period
(Complete transformation)

0 months

multiple

Properties Sold Monthly
(Consistent pipeline)

Managed
(Strategy to posting, all handled)
10 %

What Our Client Says

"The team at Delecto were absolutely incredible to work with. Both Deborah and Princess were efficient and their designs were on point and exactly what I had envisioned. I appreciate the time and effort they placed on every design. I highly recommend Delecto for all of your Social Media needs."

Aleisha Dodt - Century 21
Aleisha Dodt Real Estate Agent, Century 21 Platinum Agents

Need Social Media Management?

See how strategic content and professional design can transform your online presence.

Contact Info:

📞  +61 2 8201 9048

📧  hello@delecto.com.au

📍  Level 1, 207 Oxford Street, Darlinghurst
     NSW 2010, Australia

📞  +61 2 8201 9048

📧  hello@delecto.com.au

📍  Level 1, 207 Oxford Street, Darlinghurst NSW 2010, Australia

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