Talent Management & Event Coordination.
PharmaCare Laboratories is one of Australia’s leading supplement manufacturers—a billion-dollar, family-owned business with Nature’s Way holding the #1 position in kids’ supplements. When they needed a brand ambassador to launch their new DHA product range in Greater China, they didn’t just need an influencer—they needed an elite athlete with genuine nutrition credentials, on-camera presence, speaking ability, and the professionalism to represent their premium brand at a high-profile gala. We found the perfect match and managed every detail from talent selection to event execution.
PharmaCare needed more than a talent agency—they needed a strategic partner who could identify the right person, manage complex contracts, coordinate production, and ensure flawless event execution. This was a high-stakes launch for a billion-dollar company entering the Greater China market.
🏢 PharmaCare Laboratories
📦 Talent Management & Event Coordination
⭐ KOL Partnership & Gala Launch
⏱️ 6 Months (+ 1 Year Ambassador Term)
Branding & Web Design
Web Design & UX/UI
Web Design & Conversion Optimization
Our Comprehensive Approach: We started with strategic talent identification—vetting resumes, social media presence, speaking experience, and market appeal to present three strong candidates. From there, we coordinated all content production around Elana’s Olympic training schedule, managing styling, locations, and deliverables. Finally, we executed the high-profile gala event at the Australian Museum, attending personally to ensure every detail was perfect. Throughout the year-long engagement, we served as the trusted liaison between PharmaCare and their brand ambassador.
The gala event at the Australian Museum was a resounding success. Elana’s presence and authentic storytelling about nutrition’s role in athletic achievement created a memorable experience for PharmaCare’s key stakeholders, distributors, and partners from the Greater China market.
The professional photos and video content provided PharmaCare with premium marketing assets for their Greater China campaigns, featuring an authentic ambassador who embodied their brand values of quality, efficacy, and healthy living.
Most significantly, the success of the Nature’s Way Kids Smart campaign established Delecto as PharmaCare’s trusted partner for talent sourcing, leading to additional campaigns across their brand portfolio. This ongoing relationship demonstrates the value we delivered and the trust we built with one of Australia’s leading health and wellness companies.
Ambassador Partnership
(12-month engagement)
Project Execution
(Brief to gala event)
"We welcomed Elana Withnall to our Kids Smart gala night last week, who represented Australia in heptathlon, bobsleigh, and rugby sevens, and is currently training for the triple jump in the 2024 Paris Olympics. In her speech, she recounted her sports journey, and her resilience, courage, and determination – inspiring all who attended. Her life aspirations with more 'WOWs' than 'What if's' motivated us to overcome the fear of failures and achieve more meaning purposes in our lives. It has been a great pleasure to meet you in person and thank you again for being a part of this amazing journey together."
See how we handle everything from talent selection to flawless event execution.
📞 +61 2 8201 9048
📧 hello@delecto.com.au
📍 Level 1, 207 Oxford Street, Darlinghurst
NSW 2010, Australia
📞 +61 2 8201 9048
📧 hello@delecto.com.au
📍 Level 1, 207 Oxford Street, Darlinghurst NSW 2010, Australia
